Binge Central Brings Japan To Noida's Sector 62 This Valentine

Prachi Khandelwal

Binge Central in Sector 62, Noida, is hosting a themed Valentine Pop-up Market inspired by Kyoto blossoms from February 12-13, 2026. The space is decorated with Sakura-style floral setups, creating several picturesque spots for visitors.

Around 15 stalls having an array of Valentine’s Week gifting options, including traditional and modern jewellery, live customised fridge magnet stalls, kurti and saree stalls, caricature and gifting stalls, women’s bags, perfumes, and dessert counters serving cupcakes, chocolates and other sweet treats, have been set up.

“The stalls are really good this time. They have so many options for gifts. From cartoon caricatures to customised fridge magnets — it’s everything you need for Valentine’s Day found at a single place. Loved the atmosphere here, especially the live music,” shares Gaurika, a corporate employee working in one of the tech companies in Conrad Techspace. She was enjoying a brownie while getting a customised fridge magnet made for her partner when we spoke to her.

“We have set up this stall for the first time here, and we got an amazing response from the crowd. Our uniqueness is live customisation — just send us your picture, and we print it on fridge magnets, mugs, bottles, frames and more. Our price ranges from Rs 99 to Rs 1,500, and we had a footfall of around 500 people on day one itself,” says Priyanka, the owner of Pixl Mag stall which had the highest number of visitors.

Tanu and Nishkarsh, a couple who have set up their homemade dessert stall named Two Sweet Tooth, say, “We have set up our stall for the first time here, and the response is really good. The people are really nice and sweet, and even the purchasing power is good. Live music is what attracts people more here. Our products range from Rs 80-Rs 800, which includes everything handmade — cupcakes, chocolates, brownies, cookies and more.”

“Love can be celebrated through cute memento hampers and caring gestures. You don’t always have to do big things,” they add.

Other than occasional festival stalls, Binge Central, located inside Conrad Techspace in Sector 62, is emerging as a regular evening stop for nearby office-goers and residents of Noida — a place to unwind, walk around, listen to music, and spend a relaxed evening after work. It is bringing together what people usually look for in one place — open seating, photo-friendly corners, sunset views, multiple food options, and a space suitable for both families and couples.

“I come from Jaipur, and this is my third time setting up a stall here at Binge Central. I love the crowd here. Women here really like our handmade products — from silk potlis, gotapati and aari work sarees to boho and utility bags; everything is handmade by women in Jaipur. Valentine's week is special because I saw many males buying gifts for their partners with a lot of thought and suggestions from me, of course,” says Parul Saxena, owner of Aravalli Crafts, with a smile.

Nupur Shah, stall manager, House of Cabrese, a fragrance brand, says, “The crowd is decent here. Around 100 people have visited us, and most of them liked our unique perfumes. Our bestsellers are Sweet Banana, Her, Guilty, Isabella and Ideal Oud. The price ranges from Rs 800-Rs 1,200.”